SURGE Session #1
Miscelaneous Key Docs
Resources: Itinerary & Notes Sheet - Generic Handout
Surge Session 1 Homework Checklist
Homework Checklist Handout (PDF)
Session 1A – INTRODUCTION
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Strongly Consider joining the “Productivity Contest”
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Visit: https://www.connectaspire.com/ (site is under construction)
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Visit: https://www.unitedrealestatesurge.com/ (site is under construction)
Part 1 - Leaderboard Contest Update (20 Min)
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Success Stories
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Struggle Stories
https://www.connectaspire.com/productivity-contests
Part 2 – GCI Boosting Content (25 Min)
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Assignment: Complete the “Choosing your SURGE Number” App (excel)
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Know how much (percentage) you seek to grow your business.
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Assignment: Complete the “Dialing in your Income” App (excel)
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Assignment: Read & Sign the Grant Cardon Success Pledge (PDF)
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This is something you should read daily.
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Assignment: Complete the “The Secret to my Success” Form (PDF)
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This is something you will review and modify weekly.
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Assignment: Print 10 copies of the “Pause for Commitment” form (PDF)
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Complete one of these for every session. In the end you should have a 10 page booklet of the most important concepts.
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Part 3 – Sales Techniques & Strategies (25 Min)
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Selling/Sales Fundamentals
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On CLOSES and Closing
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Assignment: Decide on your Top 3 Final Closes
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Rehearse these regularly so they become YOU.
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Your Top 3 will change over time. Eventually a Top 5 is preferred.
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Assignment: Review the Approach Close. Decide if this is to part of your Listing or Buyer Presentation.
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Don’t be afraid to tweak the language to better fit the selling/presenting/negotiation situation as well as better fit your personality.
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Part 4 – Negotiation Tactics & Strategies (25 Min)
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PDF: What is Negotiation?
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PDF: Review the 50+ Negotiation Terms
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Review and rehearse all of the below Negotiation Tactics. Decide IF and HOW you might use these negotiation tactics (Offensively or Defensively) in any of your business situations.
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Negotiation Tactics 1 – Low Balling
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Buyer
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Seller
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Negotiation Tactics 2 – High Balling
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Buyer
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Seller
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Negotiation Tactics 3 – Price Anchoring
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Negotiation Tactics 4 – Nibbling
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Negotiation Tactics 5 – BATNA
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Negotiation Tactics 6 – ZOPA
Part 5 – Objections Handling (25 Min)
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Focus 1: The Fundamentals of Objection Handling - Part 1
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Focus 2: Quickly Review all 7 Steps - "The 7 Step Bojection Handling Process"
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Focus 2: Preview CUSHIONING in Objection Handling
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This is phase 1 of the 7 step objection handling process
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Have someone throw many of the most common Objections at you.
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Focus 3: The fundamentals of Objection Handling - Part 2
Extremely Useful Objection Handling Tools